
We’re looking for a Brand & Marketing Lead to help us take the next step. This isn’t a blank-sheet startup role, it's about executing and elevating what’s already in motion, bringing clarity, new ideas, discipline and creative judgement as we scale and grow.
You will lead Vapoura’s brand marketing strategy across digital, experiential activations and partnerships, helping scale a premium consumer spirits brand.
We’re looking for someone who understands that luxury is as much about restraint as it is about reach, commercially minded, detail-driven, and excited to build momentum inside a growing brand. You’ll work closely with me and the founding creative team, owning how Vapoura shows up across brand, digital, DTC and campaigns.
We're looking for someone who:
• Loves execution as much as ideas
• Understands the balance between performance and brand equity
• Believes luxury is about taste, restraint and consistency
• Wants to grow with a brand, not just work on one
You’ll own:
• Brand stewardship & creative identity
• Digital & DTC performance (social, email, website & Amazon)
• End-to-end flagship campaigns
• Always-on brand marketing with taste and discipline
• Trade marketing & experiential activations
Vapoura is a super premium, English made rum that combines heritage craftsmanship with a contemporary mindset. Between our two products it’s a rum that’s at home in a cocktail or neat in a glass but beyond the liquid, it’s a brand built around curiosity and experience. We’re driven about designing memorable experiences, both in real life and online, through which to share and showcase our rum and Vapoura’s wider brand world.
📍 London / hybrid
• 💰 Competitive salary + performance bonus
• 🧘 Wellness allowance
• 🥃 Monthly product allocation
• 🌴 28 days holiday (+ bank holidays)
• ✈️ 28 days remote working abroad
• 📈 Clear pathway to LTIP for the right person
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