Senior Marketing Manager, CO2 YOU

We need someone wicked at marketing to come in and do what we haven’t yet done – make sparkling water desirable. Show people that hydration can be fun, sustainable, and way cooler than buying endless plastic bottles. Make people want sparkling water at home and in the office. Make “refill” the new normal.

You’ll take our fresh new brand and turn it into something that lives and breathes everywhere – from social feeds to outdoor campaigns, from merch people actually want to wear, to events people remember.

We imagine the right person is reading this and already thinking: “I could have written this job description so much better.” Perfect. That’s exactly who we want.

At first, you’ll be hands-on, supported by the wider CO2 YOU team and your own network of agencies, PRs, creatives, and media partners. Over time, you’ll help shape and grow a small in-house team (e.g. junior marketing execs) to expand our marketing function.

Responsibilities

• Lead and deliver the UK marketing strategy, balancing brand building with sustainable growth.

• Work with our branding agency to activate and evolve our new identity across every channel.

• Develop creative campaigns that go beyond the obvious – from digital to outdoor activations, merchandise, and events.

• Drive both consumer loyalty (D2C) and credibility with partners and customers (B2B).

• Oversee online activity – content, CRM, SEO, and social/paid social – always with a brand-first mindset.

• Manage budgets and external partners (agencies, PR, creatives) to deliver high-impact results.

• Lay the groundwork for a future marketing team, starting with junior hires when the time is right.

About You

• You’ve been integral to scaling a UK lifestyle brand from a few million in revenue into the tens of millions.

• You have first-hand experience in a high-growth business, and understand both the opportunities and pitfalls of scaling.

• You bring an extensive marketing network (agencies, PRs, creatives, influencers, media) you can activate quickly.

• You are hands-on and practical – just as comfortable rolling up your sleeves to execute as you are leading strategy.

• You have experience across D2C and B2B marketing, ideally with subscriptions and hospitality/commercial exposure.

• You are commercially sharp, with a clear understanding of budgets, ROI, and how marketing drives growth.

• You care deeply about brand, storytelling, culture, fashion, art, and creativity – it’s who you are.

• You want your work to feel like a piece of yourself, something you’re proud to see out in the world.

• You’ll thrive working in Hackney Wick – surrounded by art, music, good coffee, and creativity.

• You love sustainability and want to make the world better, not just sell stuff.

• You’re hungry, driven, and dedicated – ready to take real ownership and build something special over the next few years. This is a phenomenal opportunity for someone with the ambition to leave behind a brand and legacy they can be proud of.

Bonus Points

• You bring real energy and positivity, lifting the team around you.

• You’re tech- and tool-savvy: confident with platforms like Shopify (or similar), Klaviyo/CRM, GA4, ad platforms, and other growth tools.

• You’re strong on strategy as well as execution – able to zoom out and see the bigger picture while keeping delivery sharp.

• You have experience building or leading teams, and know how to get the best out of people.

• You understand subscription growth and/or omni-channel marketing, with the ability to translate that knowledge into practical wins.

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