Founding GTM Engineer, Simplisales

We’re a seed-stage startup, and this is our first dedicated GTM hire. You’ll design our entire inbound and outbound sales engine from scratch—building SDR/BDR processes, setting up our CRM, defining cadences and qualification criteria, and owning every hand-off to marketing and customer success. Your work will directly drive our goal of £1M ARR in the next 12 months.

What you’ll do

• Architect and implement all lead-gen processes (inbound forms, chat bots, content offers) and outbound playbooks (email cadences, call scripts, LinkedIn sequences).
• Select, configure, and maintain our CRM (Airtable today; may evolve) and associated tools (Outreach/Salesloft, ZoomInfo, dialers, automation).
• Build training materials, playbooks, and onboarding documentation for future SDRs/BDRs and AEs.
• Define qualification criteria (MQL/SQL) and hand-off workflows to marketing and customer success.
• Implement reporting and analytics from scratch—design dashboards that track calls, emails, meetings, pipeline value, and conversion rates.
• Partner closely with Product and Marketing to iterate messaging, positioning, and demo flows that resonate with prospects.
• Continuously optimise processes based on data—own A/B tests on messaging, channel mix, and cadence.

What we’re looking for

• Experience in building GTM processes (SDR/BDR) from zero, ideally in SaaS/B2B commerce or ERP.
• Hands-on experience selecting and configuring CRMs and outbound engagement platforms.
• Strong analytical skills—comfortable building reports and dashboards from scratch.
• Technical aptitude—able to demo complex features, understand APIs/integrations, and collaborate with engineers.
• Exceptional communicator—can create training content, playbooks, and lead cross-functional projects.
• Based in Turkey or the UK; able to work English-language markets.
• SaaS or ERP domain experience is a plus.
• Preferably previous “first sales hire” or startup experience.

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